Case file 03 / Client Delivery

Kinmed

B2B medical web and programmatic SEO

A multilingual B2B medical-device web platform combining structured product information, country and category discovery, programmatic SEO, and Cloudflare-oriented delivery.

CLASSIFICATION: Client Delivery
PUBLIC STATUS: REVIEWED
CASE: 03 / 06

The problem

An export-focused medical supplier needed buyers in different markets to find relevant products and regulatory context without maintaining each locale and market page by hand.

01Intent

02Content system

03Delivered page

My role

I designed the information architecture, country and category page matrix, metadata and hreflang behavior, structured content model, and release verification workflow.

Capabilities

01
Country, category, and locale page generation
02
Localized metadata and hreflang
03
Structured data for suitable content
04
B2B inquiry and product discovery paths
05
Cloudflare edge routing and delivery

Product decisions

01
Design the site tree before templates so one canonical page owns each intent.
02
Generate pages from structured product and market data while preserving indexation quality gates.
03
Keep localized structured data aligned with visible page content.

Evidence

01
1,344 geo-localised pages across country, category, and locale combinations.
02
The production implementation includes static locale routes, metadata generation, and hreflang construction.
03
Public website at chinakinmed.com.

Honest limits

!
Kinmed is client delivery, not my startup.
!
Private commercial and inquiry data is not published.

Information architecture before templates

The site needed to serve medical-device buyers across markets, product categories, and languages. I first mapped the site tree and canonical intent owners, then designed structured inputs that could produce useful pages without creating an unbounded set of thin variants.

Programmatic does not mean automatic

The page system combines country, category, and locale data with metadata, hreflang, visible content, structured data, and internal links. Generated pages still pass content and indexation checks.

Delivery

The public platform includes 1,344 geo-localised pages across country, category, and locale combinations. The implementation includes static locale routing, metadata generation, and hreflang construction.